Instagram posts, stories, and reels each have strict pixel requirements. Using the wrong dimensions causes cropping, letterboxing, or blurry output. The Instagram preset generates correctly sized placeholders for every format so you can build and test layouts before the real photography is ready.
| Name | Dimensions | Description |
|---|---|---|
| feed | 1080x1350 | Portrait feed post — 4:5 aspect ratio, the recommended format for maximum feed real estate |
| square | 1080x1080 | Square feed post — classic 1:1 format, works in both feed and profile grid views |
| story | 1080x1920 | Story frame — full-screen 9:16 vertical format for Stories |
| reel_cover | 1080x1920 | Reel cover — same 9:16 dimensions as Stories, used as the preview thumbnail |
| landscape | 1080x608 | Landscape post — 1.91:1 ratio, matches Open Graph and works as a feed or ad image |
Instagram's algorithm favors content that fills the frame without cropping. Portrait feed posts (4:5 ratio at 1080×1350) get more screen real estate than square posts. Stories and reels use the full 9:16 viewport (1080×1920). Landscape posts (1.91:1 at 1080×608) match the Open Graph format. Getting dimensions right from the start prevents re-exporting assets after the design is approved.
Build branded post templates in Figma or Sketch at the correct pixel dimensions before sourcing photography.
Preview how a post will look in Buffer, Later, or Hootsuite before adding real images. Placeholder sizing shows exactly how the crop will fall.
Verify that your ad layout renders correctly at all Instagram placements — feed, story, and reel — before committing to production assets.
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Open the generator with this preset pre-loaded and download your pack in seconds.