Pinterest is a visual discovery platform where image dimensions directly affect pin performance. Taller images take up more space in the waterfall layout and get more impressions. This preset covers all four Pinterest image formats.
| Name | Dimensions | Description |
|---|---|---|
| standard | 1000x1500 | Standard pin — 1000×1500px (2:3 ratio), the recommended format for maximum feed visibility |
| square | 1000x1000 | Square pin — 1000×1000px, good for product images and infographic summaries |
| long | 1000x2100 | Long pin — 1000×2100px, maximizes feed real estate for step-by-step guides and infographics |
| story | 1080x1920 | Story pin — 1080×1920px, full-screen vertical format for Pinterest Stories |
Pinterest's algorithm favors tall images with a 2:3 aspect ratio (1000×1500). Very long pins (1000×2100) get even more screen space but can feel overwhelming. Square pins (1000×1000) work well for product photography. Story pins (1080×1920) use the full-screen format. Starting with the right placeholder dimensions prevents re-cropping after the design is finished.
Pinterest is a top traffic source for recipe, DIY, and lifestyle blogs. Design pin images at 1000×1500 with a text overlay template before the article is published.
E-commerce brands use square pins (1000×1000) for product images. Use placeholders to build pin templates before product photography is complete.
Tutorials and how-to content perform well on Pinterest in the long format (1000×2100). Design the multi-step layout with placeholders for each step image.
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