Pinterest Placeholder Images — Pin Sizes

Pinterest is a visual discovery platform where image dimensions directly affect pin performance. Taller images take up more space in the waterfall layout and get more impressions. This preset covers all four Pinterest image formats.

Size reference

NameDimensionsDescription
standard1000x1500Standard pin — 1000×1500px (2:3 ratio), the recommended format for maximum feed visibility
square1000x1000Square pin — 1000×1000px, good for product images and infographic summaries
long1000x2100Long pin — 1000×2100px, maximizes feed real estate for step-by-step guides and infographics
story1080x1920Story pin — 1080×1920px, full-screen vertical format for Pinterest Stories

Why these sizes matter

Pinterest's algorithm favors tall images with a 2:3 aspect ratio (1000×1500). Very long pins (1000×2100) get even more screen space but can feel overwhelming. Square pins (1000×1000) work well for product photography. Story pins (1080×1920) use the full-screen format. Starting with the right placeholder dimensions prevents re-cropping after the design is finished.

Use cases

Blog post promotion

Pinterest is a top traffic source for recipe, DIY, and lifestyle blogs. Design pin images at 1000×1500 with a text overlay template before the article is published.

Product catalog pins

E-commerce brands use square pins (1000×1000) for product images. Use placeholders to build pin templates before product photography is complete.

Step-by-step guide pins

Tutorials and how-to content perform well on Pinterest in the long format (1000×2100). Design the multi-step layout with placeholders for each step image.

FAQ — Frequently asked questions

What is the best image size for Pinterest?
1000×1500px (2:3 ratio) is Pinterest's recommended size for standard pins. It performs best in the waterfall feed and on mobile. Avoid images taller than 1:2.1 ratio (1000×2100) as Pinterest may truncate them.
Do Pinterest pin dimensions affect performance?
Yes. Taller images (2:3 or 3:4 ratio) take up more vertical space in the feed and typically receive more impressions than square pins. Pinterest recommends against pins narrower than 600px.
Can I use the same image for Pinterest and Instagram Stories?
The Pinterest Story size (1080×1920) matches Instagram Stories exactly. You can use the same 9:16 asset for both, but consider that Pinterest Stories and Instagram Stories have different UI overlays to design around.

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