What placeholder image size should I use for user journey maps?

Journey map touchpoint images typically appear at 1600×900px or similar wide-format sizes. Use a label template like '{label} / {w}×{h}' to embed the touchpoint name in the image.

How do I use placeholder images in Figma prototypes?

Import the PNG from the ZIP as an image fill in the relevant Figma layer. The image is stored in the Figma file, so it appears correctly when the prototype is shared or presented.

Can I use these placeholders in Axure or Balsamiq?

Yes. Both tools support importing external PNG images. Drop the placeholder file into your wireframe wherever an image component appears.

Placeholder Images for UX & UI Design

UX deliverables — journey maps, prototype panels, storyboard frames, and mobile flows — need placeholder images that communicate content type and scale without introducing photographic distractions. This preset covers the key image slots in UX documentation and prototyping tools.

Size reference

Name	Dimensions	Description
journey_step	1600x900	Journey step — 1600×900px, wide-format image for user journey map touchpoints
prototype_panel	1280x960	Prototype panel — 1280×960px (4:3), content panel in interactive prototypes
storyboard_frame	1080x720 @2x	Storyboard frame — 1080×720px @2x, high-DPI frame for UX storyboards
mobile_flow	1080x1920	Mobile flow — 1080×1920px, full-screen mobile frame for user flow documentation
annotation_card	960x540	Annotation card — 960×540px, compact card for design annotation and specification

Why these sizes matter

UX artifacts are reviewed by stakeholders, product managers, and developers who need to evaluate structure and flow — not image content. Using random stock photos in journey maps pulls attention to the photo subject rather than the user touchpoint being documented. Labeled placeholder images keep the review focused on the UX decisions.

Use cases

Journey map creation

Populate journey map touchpoint images with labeled placeholders sized to your template. The label communicates the user action or emotion at each stage.

Clickable prototype building

Fill prototype panels in InVision, Figma, or Marvel at the correct dimensions. The branded placeholder keeps prototypes visually consistent during user testing.

Design handoff documentation

Include placeholder images in design specifications with explicit dimension labels. Developers know exactly what size assets to request from the design team.

FAQ — Frequently asked questions

What placeholder image size should I use for user journey maps?: Journey map touchpoint images typically appear at 1600×900px or similar wide-format sizes. Use a label template like '{label} / {w}×{h}' to embed the touchpoint name in the image.
How do I use placeholder images in Figma prototypes?: Import the PNG from the ZIP as an image fill in the relevant Figma layer. The image is stored in the Figma file, so it appears correctly when the prototype is shared or presented.
Can I use these placeholders in Axure or Balsamiq?: Yes. Both tools support importing external PNG images. Drop the placeholder file into your wireframe wherever an image component appears.

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